Simply put, Stefan Sagmeister is an incredible human being. Aside from his colossal success as a designer, his natural sense of humor and public speaking makes learning about design highly intriguing and entertaining. His lecture on "happy design" brings light on the purpose of being an artist, a reason that many lose track of in the midst of a busy time. His list (as he is an avid list maker... SO AM I!), includes reasons such as:
- Thinking about ideas and content freely - with the deadline far away.
- Working without interruption on a single project.
- Using a wife variety of tools and techniques.
- Traveling to new places.
- Working on projects that matter to you.
- Having things come back from the printer done well (I heard that).
He also shares examples of design that has evoked happiness, rather than visualizing the emotion, including a Korean student in New York who printed 55,000 blank speech bubbles and posted them on posters around the city. The public thus wrote their own messages in these speech bubbles, including one on a Starbucks ad that read, "have you seen my nipples?"
Sagmeister's lecture helps me realize why I personally became a designer in the first place, and where I want to go in the future with my work as well. As Garrett Mutz says so eloquently on his business card, "I want to create work while having as much fun as possible." While concept and purpose are incredibly vital to ones' job as a designer, happiness and joy are my number one priority. Not only do I want to bring that to my own life through design, but others' as well.
0 comments:
Post a Comment